Roblox is one of the world’s most popular online gaming platforms for children, with more than 70 million users.

PR Garage managed the company’s launch in Spanish, with more than 70 adverts online, in print and on TV, achieving an advertising value of more than 400,000 euros and an accumulated audience of 26 million people.

After the launch, the communication strategy focussed on the possibilities offered by Roblox for developing videogames and starting up a business, the company’s size and the security measures available for use amongst minors.

Some of the media that published news about Roblox include Xataka, El País, Ser Padres, Televisión Española in its news broadcasts, and Cadena Ser.