Hasbro Christmas Showroom
CASE STUDIES: B2C, Events
Traditional toys are at the technological forefront and are the best way to stimulate children’s imagination and socialization, either with traditional licenses such as Monopoly or Connect4 or through such fashionable brands as Frozen, Avengers or Star Wars. This was the storytelling around the product showroom that we organized for Hasbro as part of the 2019-2020 Christmas campaign.
Aiming to reach the Christmas bazaars of the media and get quality coverage in mainstream, lifestyle and tech media outlets, an interactive and customized sample of Hasbro’s top toys was organized in the PRGarage office itself.
More than 30 media attended the event. Among them: Telemadrid, El Economista, La Razón, Europa Press, Expansión, Huffington Post, Elle, Cuore, Woman, Vanitatis, GQ, Sapos y princesas, Clan Magazine, Hobby Consolas, Disney Princess Magazine, Ser Padres, Make Family, Magazine Frozen, Babies and more. The total audience was around 20 million people and the PR value exceeded 400,000 euros.