PR Garage was responsible for the ESL Racing Series MAPFRE event, the first SimRacing competition in the world’s largest e-sports league and the insurance company’s first venture into this sector.

The event was held in the spectacular Motor & Sport Institute (MSi), with more than 100 people attending and the presence of important media outlets, including local television channels like Telemadrid, news agencies like Europa Press and national daily newspapers like La Razón.

The specific communication strategy for the final of this competition lasted for a whole month, with activities organised prior to (interviews, warm-up content), during and after the event.

More than 60 impacts were generated in media such as Agencia EFE, Business Insider, El Economista, AS, La Razón, Telemadrid, Europa Press, El Confidencial, Sport, Cope, Xataka and ABC, with an economic valuation in excess of 400,000 euros.