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Hasbro

Hasbro Christmas Showroom

CASE STUDIES: B2C, Events

 

Traditional toys are at the technological forefront and are the best way to stimulate children’s imagination and socialization, either with traditional licenses such as Monopoly or Connect4 or through such fashionable brands as Frozen, Avengers or Star Wars. This was the storytelling around the product showroom that we organized for Hasbro as part of the 2019-2020 Christmas campaign.

 

Aiming to reach the Christmas bazaars of the media and get quality coverage in mainstream, lifestyle and tech media outlets, an interactive and customized sample of Hasbro’s top toys was organized in the PRGarage office itself.

More than 30 media attended the event. Among them: Telemadrid, El Economista, La Razón, Europa Press, Expansión, Huffington Post, Elle, Cuore, Woman, Vanitatis, GQ, Sapos y princesas, Clan Magazine, Hobby Consolas, Disney Princess Magazine, Ser Padres, Make Family, Magazine Frozen, Babies and more. The total audience was around 20 million people and the PR value exceeded 400,000 euros.

Game of Thrones

Game of Thrones: Final Season event

CASE STUDIES: Events

 

The end of a journey such as the television adaptation of Game of Thrones, which began in 2011 until it became one of the most followed series in the world, required a closure to match. The premiere of the first episode of the last season was an revolution in the world of entertainment that PRGarage was in charge of turning into a great event at Callao Cinemas, in the heart of Madrid.

 

The premiere was planned as a small festival around the series, in which more than 1,400 fans were able to immerse themselves in the series with all kinds of activities, before watching the start of the final season, simultaneously with the US broadcast.

From the agency we took charge of designing the concept and agenda of the event, producing the decoration materials, gifts or themed food and organizing all kinds of actions, such as soundtrack concerts or escape rooms.

Madrid dressed in Poniente for a day. The perfect starting point for the season that put the finishing touch to this symbol of popular culture of our time.

ESL

ESL

CASE STUDIES: B2C, Events

 

PR Garage was responsible for the ESL Racing Series MAPFRE event, the first SimRacing competition in the world’s largest e-sports league and the insurance company’s first venture into this sector.

The event was held in the spectacular Motor & Sport Institute (MSi), with more than 100 people attending and the presence of important media outlets, including local television channels like Telemadrid, news agencies like Europa Press and national daily newspapers like La Razón.

The specific communication strategy for the final of this competition lasted for a whole month, with activities organised prior to (interviews, warm-up content), during and after the event.

More than 60 impacts were generated in media such as Agencia EFE, Business Insider, El Economista, AS, La Razón, Telemadrid, Europa Press, El Confidencial, Sport, Cope, Xataka and ABC, with an economic valuation in excess of 400,000 euros.

Sky

SKY

CASE STUDIES: Events

 

We were given the task of bringing the British company Sky’s streaming and television platform to the attention of the Spanish media to increase awareness. We also announced the first original productions in the local market, such as Patrick Melrose, starring Benedict Cumberbatch, or Catherine the Great, starring Helen Mirren.

 

Our work consisted of organising events for the media (Sky House, Patrick Melrose Foundation, etc.), creating materials, managing interviews with actors, organising press trips, dreaming up creative campaigns and general relations with journalists.

These are some of the results of a campaign which lasted approximately four months:

  • Media monitoring reports: 1.235 items
  • Audience: 593 million
  • Media value: €7,11 million