Hasbro Christmas Showroom



Traditional toys are at the technological forefront and are the best way to stimulate children’s imagination and socialization, either with traditional licenses such as Monopoly or Connect4 or through such fashionable brands as Frozen, Avengers or Star Wars. This was the storytelling around the product showroom that we organized for Hasbro as part of the 2019-2020 Christmas campaign.


Aiming to reach the Christmas bazaars of the media and get quality coverage in mainstream, lifestyle and tech media outlets, an interactive and customized sample of Hasbro’s top toys was organized in the PRGarage office itself.

More than 30 media attended the event. Among them: Telemadrid, El Economista, La Razón, Europa Press, Expansión, Huffington Post, Elle, Cuore, Woman, Vanitatis, GQ, Sapos y princesas, Clan Magazine, Hobby Consolas, Disney Princess Magazine, Ser Padres, Make Family, Magazine Frozen, Babies and more. The total audience was around 20 million people and the PR value exceeded 400,000 euros.





PR Garage was responsible for the ESL Racing Series MAPFRE event, the first SimRacing competition in the world’s largest e-sports league and the insurance company’s first venture into this sector.

The event was held in the spectacular Motor & Sport Institute (MSi), with more than 100 people attending and the presence of important media outlets, including local television channels like Telemadrid, news agencies like Europa Press and national daily newspapers like La Razón.

The specific communication strategy for the final of this competition lasted for a whole month, with activities organised prior to (interviews, warm-up content), during and after the event.

More than 60 impacts were generated in media such as Agencia EFE, Business Insider, El Economista, AS, La Razón, Telemadrid, Europa Press, El Confidencial, Sport, Cope, Xataka and ABC, with an economic valuation in excess of 400,000 euros.





WOOM is a Spanish startup that belongs to a new segment in technology companies aimed at women’s health (femtech). Its objective is to empower women during the whole of their lifetime of reproductive health, accompanying users from the time they begin to monitor their cycle until they reach the menopause, including fertility (conception), pregnancy and the postnatal period.

It was founded by Clelia Morales, former director of communication at eBay, and Laurence Fontinoy, former Google marketing director.

With WOOM we have managed interviews with its founders, drawn up press releases, surveys for its users and opinion articles, and organised meetings with a variety of journalists. We also created a campaign in Mexico to communicate its international expansion.

The results of these activities are more than 100 impacts online, in the press and on TV and radio. WOOM has appeared in some of most important media outlets in Spain, from financial publications like Expansión, to general-interest newspapers like La Razón, women’s magazines such as Mía and weekly magazines like El País Semanal, not to mention television channels such as TVE.

These impacts had an ROI of more than 3 million euros and reached more than 50 million users.





Roblox is one of the world’s most popular online gaming platforms for children, with more than 70 million users.

PR Garage managed the company’s launch in Spanish, with more than 70 adverts online, in print and on TV, achieving an advertising value of more than 400,000 euros and an accumulated audience of 26 million people.

After the launch, the communication strategy focussed on the possibilities offered by Roblox for developing videogames and starting up a business, the company’s size and the security measures available for use amongst minors.

Some of the media that published news about Roblox include Xataka, El País, Ser Padres, Televisión Española in its news broadcasts, and Cadena Ser.





For iRobot, the brand that owns Roomba robot vacuum cleaners, we carried out actions ranging from communication to the organisation of both press and corporate events, taking in management of product loans.

Thanks to the communication actions implemented, PR Garage was the leading agency Europe-wide in terms of meeting objectives, number of reviews in communication media and appearance in Tier 1 media, with interviews with the CEO, Colin Angle, published in media like El País, El Mundo, Forbes, TVE and Expansión.

Altogether, the equivalent advertising value of the coverage generated for iRobot by PR Garage was in excess of 70 million euros, reaching an audience of more than 180 million people.