• Media Relations90%
  • Social Media80%
  • Event Management85%
  • Creativity80%
  • English85%

Mario Jiménez

Co founder & Managing partner

Journalist and Corporate communications manager with 15 years of experience oiling PR mechanisms. He worked 4 years in the awarded radio show Gomaespuma and is a frequent contributor for several media groups such as Europa Press, Axel Springer, Hearst o Bauer.

From the moment he starts a communications engine, he knows what kind of adjustments it might need. Mario is also an expert in tuning every PR or social media strategy so the owner of the car can proudly show off the results later.

He is aware of the constant changes in models, brands and parts, and that's why he is always looking for the last tool in the market so that the reputation, digital marketing, events 2.0, SEO, CSR or results’ monitoring of your company pass the vehicle inspection every time.

Mario has been the trusted PR mechanic of companies like Google, YouTube, Western Union, Badoo, Madpixel, La Red Innova, Fundación Telefónica o Visa Europe.

  • Journalism95%
  • Social Media75%
  • Event Management85%
  • Consumer Comms.90%
  • English90%

Carlos Hergueta

Managing partner

Over 10 years of experience in journalism. He is one of the best reputed tech journalists in Spain. Until joining PR Garage he had created and directed Europa Press’ PortalTIC, one of the leading tech news sites in Spain.

He currently contributes in Cadena COPE Radio Station with a technology section in La Noche de COPE.

He has previously worked or contributed in Hobby Consolas magazine and OTR Press.

BA in Journalism (Rey Juan Carlos University, Madrid)


María Lorente

PR Consultant

María is a journalist and graphic designer whose specialty is tuning your brand’s contents so as to fix any dents and streamline your PR actions.

After 11 years in this sector she has renewed her toolbox adding social media management and online marketing skills so as to be able to give support at any point of our PR Garage’s assembly line.

Her online and offline media experience is a great asset when putting together any external communications plan and her PR skills serve to build brand awareness for our most demanding clients.

Master´s degree in Social Media applied to the Fashion sector.


Jorge Planelló

Digital Strategist

He is a specialist in producing marketing plans and adjusting the pieces when something is not working as it should.

8 years of experience in online marketing and communication, along with an extensive international experience in countries such as China and England.

He has worked designing and implementing strategic plans for large companies including Visa, Western Union, SWISS and Kreditech.

He worked during 4 years as financial journalist and China correspondent for El Mundo.

Master in Online Marketing (Kschool), graduated in Journalism (Complutense University) and Graduated in East Asian Studies (Universidad Autónoma).

Languages: English, Chinese


Irene Orozco


Specialist in turning ideas into real projects with the best tools of graphic design, web design and illustration. 8 years of experience in branchs like corporate identity, advertising design, editorial design, web design, sign-spacing, and illustration, among others.

She began her career in design education, but she prefer real projects and she has worked with several agencies of marketing and communication. This experience make her adjust (herself and projects) to the needs of the Communication.

Bachelor of Fine Arts (Universidad Complutense de Madrid) and MA in 3D Modelling, Texturing and Lighting and 3D Animation (Trazos).