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WOOM

CASE STUDIES: Health

 

WOOM is a Spanish startup that belongs to a new segment in technology companies aimed at women’s health (femtech). Its objective is to empower women during the whole of their lifetime of reproductive health, accompanying users from the time they begin to monitor their cycle until they reach the menopause, including fertility (conception), pregnancy and the postnatal period.

It was founded by Clelia Morales, former director of communication at eBay, and Laurence Fontinoy, former Google marketing director.

With WOOM we have managed interviews with its founders, drawn up press releases, surveys for its users and opinion articles, and organised meetings with a variety of journalists. We also created a campaign in Mexico to communicate its international expansion.

The results of these activities are more than 100 impacts online, in the press and on TV and radio. WOOM has appeared in some of most important media outlets in Spain, from financial publications like Expansión, to general-interest newspapers like La Razón, women’s magazines such as Mía and weekly magazines like El País Semanal, not to mention television channels such as TVE.

These impacts had an ROI of more than 3 million euros and reached more than 50 million users.