CASE STUDIES: Entertainment
We were given the task of bringing the British company Sky’s streaming and television platform to the attention of the Spanish media to increase awareness. We also announced the first original productions in the local market, such as Patrick Melrose, starring Benedict Cumberbatch, or Catherine the Great, starring Helen Mirren.
Our work consisted of organising events for the media (Sky House, Patrick Melrose Foundation, etc.), creating materials, managing interviews with actors, organising press trips, dreaming up creative campaigns and general relations with journalists.
These are some of the results of a campaign which lasted approximately four months:
- Media monitoring reports: 1.235 items
- Audience: 593 million
- Media value: €7,11 million