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iRobot

CASE STUDIES: Lifestyle

 

For iRobot, the brand that owns Roomba robot vacuum cleaners, we carried out actions ranging from communication to the organisation of both press and corporate events, taking in management of product loans.

Thanks to the communication actions implemented, PR Garage was the leading agency Europe-wide in terms of meeting objectives, number of reviews in communication media and appearance in Tier 1 media, with interviews with the CEO, Colin Angle, published in media like El País, El Mundo, Forbes, TVE and Expansión.

Altogether, the equivalent advertising value of the coverage generated for iRobot by PR Garage was in excess of 70 million euros, reaching an audience of more than 180 million people.